The key to high close ratios and record sales is listening … listening to find, to be exact. Listen to understand their point of view, their challenges, their concerns, their objectives.
Gone are the days of throwing your name into the phone book of your choice in your area or putting your number on the side of a truck and watching the phones light up. In today’s ever-evolving world, the complexity of marketing seems to grow every day.
The following remarks were made regarding the article “Let’s Worry More About Refrigerant Leaks, Less About Metrics” written by Joanna R. Turpin, senior editor for The NEWS, published Sept. 3.
Gary's Heating and Air Conditioning has served residents in Amarillo, Texas, and the surrounding communities for over 40 years. According to the awarding organization, the company has established itself as the go-to HVAC experts not only because of its quality workmanship but also because of its excellent customer service.
Similarly, we’ve heard from all corners of the industry that we have a “workforce crisis” upon us as the aging baby boomers who staff this industry retire and no one is left to fill the jobs they leave. We are apparently helpless in the face of this looming crisis. What is a good business operator to do?
Throughout the course of a typical work day, the words accountability and responsibility are used a lot, especially if the results don’t measure up to expectations. So, what do these two words mean? Are they interchangeable? And how can we change our misconceptions to start creating a new level of ownership within your organization and amongst your employees?
A 2013 study by CEB and Google, From Promotion to Emotion, shows that we feel personal, emotional risk when making a major decision. You can lose credibility, trust — even your job — if you’re wrong.
The following remarks were made regarding the guest column “A Jack of All Trades is Likely a Master of None” written by Butch Welsch, published May 17, 2017.