For owners of independent HVACR companies, direct mail campaigns allow you to reach potential contractors you otherwise may have missed with your current marketing plan. Everything you send to your contractors must be clear and concise, visually appealing and influential in nature.
Direct mail remains the second largest advertising media vehicle outside of television. With the overwhelming majority of contractors opening almost all their mail and 79 percent of contractors acting immediately on direct mail versus 45 percent for emails, it’s clear that direct mail is a critical component of a local marketing plan.
MIAMI, Fla. — Watsco, Inc. (NYSE: WSO) reported record results for the second quarter and six months ended June 30, 2017. The results reflect continued investment in a variety of technologies to revolutionize Watsco’s customer-experience, create a data-driven culture, to empower more insightful decision-making and enhance productivity and operational efficiency.
Johnson Controls celebrated the grand opening of its newest Source 1 HVAC Supply Center in Fort Smith, Arkansas, on April 11. Source 1 is the exclusive supplier of factory authorized service parts and residential accessories for all Johnson Controls Unitary Products residential and light commercial HVAC equipment. The company also offers a variety of universal HVAC parts, supplies and accessories from many manufacturers.
COLUMBUS, Ohio — Heating, Air-conditioning & Refrigeration Distributors International (HARDI) released its monthly TRENDS report, showing that average sales for HARDI distributor members increased 7.0 percent in March 2017.
DC Editor Tom Perić recently interviewed Chris DeBoer, HARDI's marketing manger, about the Sales & Marketing Focus Forum, slated for September 17 to 19.
Countless distributors have labored under tremendous misconceptions in regard to how their companies really make money. However, because everybody has been at a similar disadvantage, there has been a near-level playing field.
As part of our follow-up, we did deep dives with nearly two dozen distributors, in four lines of trade (HVACR, industrial, electrical and automation, and building supplies). Clearly, distributors are struggling to get to a compensation plan that drives the right behaviors. And thoughts on commission extended past outside sales.
It can take up to 20 years to build a quality brand name, but just a handful of bad experiences can destroy it. The great entrepreneurs of our time believed this to be true. Steve Jobs, Mark Zuckerburg and Keith Merrill all bought into the concept that having a superior innovative product was not enough.
