The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association, on his Internet radio show.
Good time management for salespeople has been an obsession of mine for more than 30 years. In the last decade, I’ve helped tens of thousands of salespeople improve their results through more effective use of their time. Over the years, I’ve seen some regularly occurring patterns develop – tendencies on the part of salespeople to do things that detract from their effective use of time.
COLUMBUS, Ohio, November 16, 2016– Heating, Air-conditioning & Refrigeration Distributors International (HARDI) released its monthly TRENDS report, showing average sales for HARDI distributor members increased by 7.3 percent in September 2016.
I recently had the opportunity to present “PR University: Building Your Business with Public Relations” to the HARDI Sales and Marketing Conference in San Diego. I was impressed with the audience’s interest, engagement and enthusiasm for the topic. And there’s a good reason for that. Because your industry, like others, is changing in significant ways, and PR can significantly help grow and protect your business.
The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association, on his Internet radio show.
Do you say, “I want to be the biggest, baddest, most profitable wholesale supply house in my market,” but you’re unsure how to do it? The answer is simple, but the execution and implementation are what separate the winners from the losers.
HVACR distributor Watsco Inc. reported record results for the fourth quarter and the year ended Dec. 31, 2015. For the full year, the company achieved 4 percent sales growth to a record $4.11 billion (5 percent on a same-store basis).