It’s no secret that technology continues to change our lifestyles year after year. However, staying ahead of the curve when it comes to these changes seems like a tall order for many HVAC contractors. In order to reach today’s consumer, you have to understand the way their viewing habits and entertainment preferences have evolved.
As users shift to mobile devices and social media at staggering rates, it’s not enough just to be online. You have to create the best user experience that is device- and medium-agnostic. Your strategy has to be so strong that it doesn’t rely on one trick or tactic, because that one old-faithful strategy could be gone tomorrow.
Testo Inc. announced their fall promotional campaign, “60 Years of Excellence”, to celebrate its 60th anniversary. This promotional campaign offers customers the opportunity to receive a free Testo 770-3 hook clamp meter with the purchase of any 320 or 330 combustion analyzer kit as well as an extra year of sensor warranty.
Service World Expo, being held Sept. 7-8, announces a call for entries for its Super Hero Branding contest. “We are looking for a few special companies that use a super hero logo to brand their team of professionals,” said an expo spokesperson.
When people ask Mike Tinz if direct mail marketing is dead, he doesn’t get angry. He patiently explains that it can still produce booming results when correctly implemented.
Brothers, Brian Bluff, cofounder and CEO, Site-Seeker Inc., and Eddie Bluff, cofounder and vice president of key accounts, will reveal the results of HARDI ROC, a year-long case study designed to identify the most successful comprehensive marketing strategy for HVACR distributors, at the Marketing and Sales Conference held Sept. 17-19 in Philadelphia.
As an HVAC contractor, using social media to grow your business can seem like a daunting task. How could heating and air conditioning possibly make an impact in the world of funny animal videos, pictures of colorful coffee drinks, and memes? Well, it turns out that social media marketing is one of the most effective ways to interact with and learn about your customer base. Here are five tips to drive social media engagement for your company.
An increasing portion of the population becoming smartphone owners, coupled with nearly every home equipped with an email account, is causing a shift in the way we communicate with our customers daily. Throwing a stamp on an envelope and sending communication is simply not going to make the cut with our customers these days.
