Articles Tagged with ''Marketing and HVACR''

An increasing portion of the population becoming smartphone owners, coupled with nearly every home equipped with an email account, is causing a shift in the way we communicate with our customers daily. Throwing a stamp on an envelope and sending communication is simply not going to make the cut with our customers these days.

Whether you like it or not, you're a walking billboard for your company, 24/7.

Heating, Air-conditioning & Refrigeration Distributors International (HARDI) has announced the speakers for its upcoming Marketing & Sales Focus Conference on Sept. 18-19 in Philadelphia, Pennsylvania. This is the last and largest HARDI Focus Conference of the year.

Atlanta contractor Doug Zweber wants to bring the Uber technology to the HVAC industry. Uber, of course, revolutionized the taxi business. Zweber wants to accomplish the same thing with his company.

Littledave has achieved the position of coil shop supervisor, making her the first female at RAE Corp. to hold this title, with manufacturing being a traditionally male-dominated industry. She brought her sales knowledge back to the production department and utilized it to optimize operations. In less than 10 years, Littledave has climbed from soldering coils to supervising approximately 100 employees that build the coils for all the divisions of the company.

Seasonal marketing offers up an opportunity to increase visibility throughout the community via promotions, sponsorships, special deals, and more.