Articles Tagged with ''Marketing and HVACR''

It’s mid-February in central Wisconsin, and Dennis Borchardt, owner of Interstate Heating and Air Conditioning, is having an out-of-body experience.

Social media and search engine optimization (SEO) are major players in the marketing game for any industry. According to Internet Live Stats, the number of daily searches on Google is 3.5 billion, equating to 1.2 trillion searches per year worldwide.

Human beings are inundated with different forms of marketing and advertising on a daily basis. Whether it’s hearing an ad on a morning talk radio station, watching a commercial during a television broadcast, or viewing an ad to move forward a level in an app, marketing is everywhere.

Be it flyers, email blasts, print ads, etc., there are a lot of components involved when it comes to marketing. It can be overwhelming to decide what is and isn’t effective, which is why manufacturers are trying to make the process easier on contractors.

Good customer service is vital for any HVACR company looking to experience business success. Time management is key, customer-friendly explanations are valued and following up after job completion goes a long way. But what about call handling?

We’ve all made New Year’s resolutions — or at least most of us have. In fact, 41 percent of Americans regularly make New Year’s resolutions, according to statisticbrain.com. And, for various reasons, 42 percent fail to achieve their goal.

Chad Setchell, president of Mobile, Alabama-based Hansen Heating & Air, never thought he’d see his company’s logo attached to another HVAC contracting company — but he was wrong.

In the increasingly competitive HVAC installation and repair market, contractors and small business owners are always searching for a way to gain an edge on their rivals.

I may be coming at this late in the game, but a recent article I read online opened my eyes to the whole digital coupon phenomenon. This is the use of the internet to offer deep discounted coupons and vouchers for products and services to a ton of potential customers.

You could’ve attended the recent Direct Marketing Association Conference, spent days and thousands of dollars, and taken pages of notes, but the above was the three-word summary.