Articles Tagged with ''Marketing and HVACR''

I may be coming at this late in the game, but a recent article I read online opened my eyes to the whole digital coupon phenomenon. This is the use of the internet to offer deep discounted coupons and vouchers for products and services to a ton of potential customers.

You could’ve attended the recent Direct Marketing Association Conference, spent days and thousands of dollars, and taken pages of notes, but the above was the three-word summary.

Sure, everyone wants new and more, but you can find better right where you are. More to the point: Every contractor loves to acquire new customers, but you’ll find more spending at higher levels plus referrals at a fraction of the marketing costs with the customers you already have.

In a world that looks to the internet for answers on a daily basis, it’s no wonder the HVAC industry has decided to enter the video uploading game.

Clawson joins AMCA as the associate director of marketing and communications, and Scott Arnold joined AMCA in August as manager of industry content.

Marketing an HVAC company is a continuous process that, by its nature, is never finished. Whether it’s the season of the year or the state of the economy, internal and external factors will shape the way you promote your business to your target audience. However, there is one facet of your marketing strategy that should remain constant: Your business may grow and your customer base may evolve, but your core message will stay the same.

There is no right or wrong way to approach shoulder seasons, but most contractors find that having a plan in place helps them make the most of the slower times.

In my opinion, you recommend what you hear and what you know. It’s called top-of-mind awareness, and every business wants it. So, what’s an easy way to get it? By sticking out. And how can you stick out? With a catchy jingle.

HARDI’s Marketing and Sales Optimization Conference at the Marriott Courtyard in Philadelphia, Sept. 17 to 19, broke an attendance record for all previous focus conferences with 236 attendees, highlighted by 108 distributors, 106 suppliers and five independent reps.

It’s important to prepare for role changes and always be willing to seize opportunities when they present themselves.