Articles Tagged with ''Marketing and HVACR''

Armstrong comes to Fujitsu General America after a long tenure at Johnson Controls Inc., where he served in several sales and marketing functions, most recently as vice president of sales and marketing, VRF/DFS, where he was responsible for starting the VRF business in North America, and he served on multiple teams including the channel management team and the global commercial leadership council. 

 

A commodity approach for manufacturing is good. On the other hand, a commodity approach for marketing is bad. If the consumer views your product as a commodity, your product is just the same as anybody else’s product, and the consumer buys on price alone. The key is to differentiate yourself.

There is a right way and wrong way to approach the truck wrap, and it all starts with the logo.

You have a sales team that is driven to increase leads and boost sales for your company. However, you can be doing a lot behind the scenes to help increase their effectiveness and cultivate long term loyal customers for your brand.