Articles Tagged with ''Marketing and HVACR''

It used to be that when people wanted to hire an HVAC professional they opened the phonebook and scanned the Yellow Pages for that heating and cooling company they’d seen advertised in a commercial, the newspaper, or on a billboard. Today it’s a totally different ball game.

Mascots, when properly deployed, can be a great asset to your business. Just ask the companies behind Mr. Peanut, the Energizer Bunny, or, most recently, the Aflac duck — these well-known characters have helped create brand awareness among consumers. 

Two articles I recently read brought me to a similar recognition, but most aptly stated by Joseph Schumpeter,The Economist, March 14, 2015 — “People still greet each other by handing out little rectangles made from dead trees rather than tapping their phones together.

The town of Biddeford, Maine, is home to Jim Godbout Plumbing, Heating, and Air Conditioning, a diverse enterprise that tends to cater to high-end residential contracting.

HindSite Software, a field service management software provider, has announced the release of HindSite Connect Pro. Connect Pro is designed to help field service businesses retain and grow their customer base with customer satisfaction surveys and mass emails.

The so-called shoulder season is often a difficult time for HVAC contractors. The waning weeks of March and the first days of April, as well as parts of fall, often result in slow business for contractors as consumers don’t have to deal with the immediate repairs and replacements brought on by extreme cold or scorching heat.

Literally, hundreds of millions of dollars in sales are generated mostly by the stealth marketing tactics of publicity. That’s a huge return on investment (ROI) because publicity is free. That’s right; publicity is available for no charge. You can’t buy it. Think about that. Hundreds of millions of dollars in sales generated for free.

I was browsing in Barnes & Noble a few weeks ago and accidentally stumbled across a book titled "Facebook an Hour a Day." The hook was that amazingly, you could do Facebook marketing in — ta-dah! — ONLY an hour a day.

When done properly, following up on a sales lead can be very effective. Though, when done improperly, it can achieve the exact opposite result.