Articles Tagged with ''Marketing and HVACR''

Goodman Manufacturing Co. Inc. has selected MediaValet to aggregate, organize, secure, and share its large collection of product photos, videos, diagrams, and technical information with its nationwide network of dealers.

When I started as a freelance copywriter in the early 1980s, one of my plum assignments was writing articles.

Good reviews on Angie’s List or Yelp can mean the difference between a customer looking into your business or scrolling right on by to the next option. 

Every HVAC businesses should be utilizing video in their marketing strategies in order to increase engagement and conversation with customers. Whether it’s providing more thorough instruction on smaller fixes that consumers can make or giving a better look into the products and services your business provides, it’s a win-win for everyone.

The No. 1 marketing question we get is, “What do I do next?” The second is, “When do I do it?” After that, you ask us, “How much to spend” and “In what media” and then a whole bunch of stuff we have to charge you for, but, essentially, all the answers are contained under a single umbrella called planning.

How much is it worth to have your company appear on the search engine results page when a potential prospect types “HVAC Repair”? Pay per click (PPC) marketing makes this possible.

In part one of this two-part series, I explained the importance of email marketing and what contractors and business owners in the heating and cooling industry need to do to effectively set up email accounts. Now that we have covered those points, let’s take a deeper dive into creating and launching a successful email marketing campaign.

In Part 1 of this series, I discussed some outside-of-the-box marketing techniques that I have tried with my HVAC business that have proven to be successful. The bottom line is that, whatever marketing techniques you try, you will only find success if you measure these efforts and determine if they are truly helping your business.

For the heating/cooling trades, it takes a little more creativity than it does for those decorating storefronts with scenes from Santa’s workshop. But, the goal is the same: stand out from your competition and connect with customers.