Marketing and hvacr - Articles - Page 42

Marketing Magic: The X Factor in Your Marketing

The Importance of Customer Retention Marketing

October 21, 2013

If you’ll practice the rare art of “active” customer retention, a lot of good things can happen. This is already known by a small, well-rewarded group of contractors who’ve held a tight lid on this weapon as long as they could.

Oct. 18, 2013: HVAC Winterization Marketing to be Discussed in New Webinar

Shows Why Winterization/Seasonal Campaigns Produce Leads for HVAC Contractors

October 18, 2013

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PostcardMania, a direct mail marketing firm, has announced that CEO Joy Gendusa will be presenting a webinar on how to conduct an effective HVAC winterization marketing campaign on Oct. 30 from 2 to 3 p.m. EDT.

Word-of-mouth recommendations remain an important element of marketing in rural areas. While important in metro areas, things like billboards and sports sponsorships also get a contractorâs message out.

Metro, Rural Marketing Are the Same, Only Different

Similar HVAC Tasks, Different HVAC Angles

Matt Bishop

October 14, 2013

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Whether you’re selling to a smaller rural audience, or canvassing a metro area filled with millions of people, marketing details and strategies can be quite different.

Marketing Magic: The Simple Task of Selling

Courting Your Customers for Continued HVAC Sales

Adams Hudson

August 19, 2013

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Many people perceive selling as simply a task of persuading someone to buy something. Yet, if it were that simple, everyone would be a success, right?

Weldon Long is the author of âThe Upside of Fearâ and âThe Power of Consistency: Prosperity Mindset Training for Sales and Business Professionals.â

He Said/She Said: Science of Building Sales Relationships

Considering the Role of the Head and Heart in HVAC Sales

Sharon Roberts and Weldon Long

August 12, 2013

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Although they come from different backgrounds, Sharon and Weldon have developed a professional relationship that uniquely expands the synergy of their differences.

Measure Your Results

Kyle Gargaro

August 12, 2013

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Just because the shoe fits, doesn't mean you have to wear it.

Your Customers Are Going Mobile — So Should Your Marketing

Ensuring Online Offerings Are Accessible on Mobile Devices

Court Cunningham

August 9, 2013

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According to Google’s own data, every month there are several hundred thousand searches on mobile devices related to HVAC contractors, a/c or heating repair, and installation. These searches could mean a lot of new customers for your local business.

Marketing Magic: Close More Sales this Summer

Foolproof Methods for Eliminating Consumer ‘Stalls’

Adams Hudson

July 15, 2013

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Ever feel like a professional presenter? You know, going into home after home, making a great presentation, watching beaming homeowners nod in agreement, and then they say, “Just leave your quote. We need to think about it.”

Don’t Market on the Cheap

Your Sales and Reputation Will Suffer

Bob Janet

July 8, 2013

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Don’t make the mistake of trying to market on the cheap. If you are not going to make your business look like a million dollars, which when done properly does not cost that much extra, don’t bother with marketing at all.

My Two Cents: Forget about the Sun, It’ll Be There in the Morning

Contractors Should Focus on Business Aspects They Can Control

Butch Welsch

July 1, 2013

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It’s very easy for an HVAC contractor to sit back and complain about how bad things are because the weather hasn’t turned hot yet. The fact is, extreme weather in either direction certainly increases our business.