A new teleseminar from two marketing experts will be offered this week for contractors seeking ways to make their social media efforts worthwhile and successful.
“Why didn’t you page the nearby area to let people know you were leaving early?” The Delta attendant said, “We only page in the immediate area.” “So,” I asked, through mildly clenched teeth, “You only page to locate people who are already here?” Anybody see the problem?
Have you considered hosting a weekly radio show in your market? According to four contractors who have successfully hit the airwaves, your business will gain awareness in the market and will result in increased revenues. But what is the cost?
According to contractors, consumers have been deluged with marketing messages touting the benefits of single-room space heaters as a way to cost-effectively heat a space using electricity instead of gas, propane, or fuel oil as the heating source.
Emerson Climate Technologies names president of Refrigeration business; Rheem names corporate national accounts manager; Rawal Devices relocates manufacturing facility; KE2 Therm Solutions hires regional sales engineers; Mars Air Systems restructures its sales and marketing team; Xylem’s Bell & Gossett Little Red Schoolhouse seminars gain reaccreditation; EnOcean appoints chief operation officer.
There’s a lot riding on a website that’s working for a business. It has to convey brand and professionalism, communicate the right message, and engage visitors. Every detail plays a role, from the logo to the text to the design and functionality.
Many contractors (and big-box stores) try to grab customers’ attention by advertising the ubiquitous $29 tune-up. So is the $29 tune-up an effective marketing tool that can be used to beef up the customer base? Or is it a pernicious practice that lowers the bar for the HVAC industry? It all depends on your outlook.
To aid contractors seeking to enter the IAQ market, manufacturers offer a full array of tools to assist in the marketing and selling of products and systems to the homeowner during replacement sales, service calls, and scheduled maintenance visits. This guide provides a sampling of the resource materials and assistance available.
Uponor North America named Charlie Harte as general manager of Canada. Harte will be responsible for sales and marketing leadership of the Uponor Canadian business.
There are many ways that HVAC contractors can market high-end furnaces to consumers, either by emphasizing the quality and uniqueness behind the name brand or by pointing out the many high-tech features that homeowners hear so much about.
