Marketing and hvacr - Articles - Page 41

Know Your Audience

Jen Anesi

April 7, 2014

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Stop trying to sell equipment to the wrong people.

The HVAC Professional’s Recipe for More Spring Sales

Joy Gendusa

March 18, 2014

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Mix a direct mail campaign with automatic Google follow-up and leads will flow seamlessly from one to the other. The key is using DirectMail2.0.

Customers Are Mobile; Is Your Marketing?

Ensure Online Offerings are Accessible on Mobile Devices

Court Cunningham

January 20, 2014

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In tomorrow’s world, not optimizing for mobile is the equivalent of not having a Web presence today. It is essentially ignoring how potential customers want to find you and leaving money on the table.

With business down on Wednesdays, Golden Rule Plumbing, Heating & Cooling offered a new coupon, âWay Low Wednesday,â which offered $50 off service on Wednesdays. The coupon has been a major success for the company.

Coupons Drive Business, Attract New Customers

Jury Out on Success of Deep Discount Sites

Matt Bishop

December 23, 2013

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More and more managers are doing something different to drum up business and are considering nontraditional methods to maximize their spot in the marketplace.

How to Create a HVAC Internet Marketing Program that Works

Chris Smith

December 17, 2013

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The way people shop for heating and air conditioning services is rapidly changing. Shopping for goods and services is now predominantly done on the Internet. The better the search engine optimization (SEO) or use of keywords on a site the higher Google will list the site on the search results page.

Marketing Magic: Internet Marketing for HVAC Contractors

Ensure Your Website and Direct Mail Marketing Efforts are Working as a Team

Adams Hudson

December 16, 2013

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As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?

Put Some Thought into that Gift

Cherie Preville

December 9, 2013

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Smart companies are marketing their services everywhere, including on holiday gifts.

Small Contractors Find Ways to Compete With Big Firms

Reputation, Referrals Key to Overcoming Size Factor

Matt Bishop

November 11, 2013

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When it comes to operating in a major metropolitan area, how much does size matter?

Shuffling Roles In Search of Your Foles

Herb Woerpel

November 4, 2013

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Perhaps it's time to give that prospect an opportunity.

Oct. 29, 2013: Mudlick Mail Expands Service to HVAC Businesses Nationwide

Company Offers a Turnkey Suite of Direct Mail Services

October 29, 2013

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Direct mail provider Mudlick Mail announced that it is making its marketing campaigns available to HVAC businesses nationwide. After serving a small segment of the market for several years, the company is launching a campaign to market its offerings to HVAC professionals across the country.