Everywhere we turn, businesses are urging us to visit their Facebook pages, read their blogs, or follow them on Twitter. HVAC contractors are following that trend, having been thoroughly schooled by keynote speakers at just about every industry event on the importance of embracing social media or being left in the dust.
Are some of your best marketing and selling tools on the shelf collecting dust? Is this the right time for you to go back and use the selling tools that made you money years ago? Tools like personally contacting your customers. In person.
Regardless of how your year has been, it’s time to put it behind you and start preparing for 2013. While I’m recommending it is time to start planning for next year, I also encourage you to spend some time reviewing this year’s results.
William E. Roach Jr. passed away Sept. 2, 2012. He joined Superior Equipment Sales Inc. in 1980 as sales and marketing manager and played an important role in Superior’s success.
1st Source Servall, one of the largest distributors of appliance and HVAC parts in North America, announced that it has launched a new digital marketing services division, Profit Partners Solutions, to assist small businesses in the appliance and HVAC sales and service industry.
September and October are always busy traveling months for those of us in the HVAC trade press. It makes sense as most associations hold their meetings during these months to get the highest attendance since this is typically one of HVAC’s shoulder seasons.
Service Nation has been named by Inc. magazine as one of America’s fastest-growing private companies. In its Inc. 5000 list, Service Nation was ranked 1,043st in the United States. The ranking reflects the company’s year-on-year growth, which stands at 303 percent since 2008.
