Articles Tagged with ''Marketing and HVACR''

In Part 1 of this series, I discussed some outside-of-the-box marketing techniques that I have tried with my HVAC business that have proven to be successful. The bottom line is that, whatever marketing techniques you try, you will only find success if you measure these efforts and determine if they are truly helping your business.

For the heating/cooling trades, it takes a little more creativity than it does for those decorating storefronts with scenes from Santa’s workshop. But, the goal is the same: stand out from your competition and connect with customers.

As a business owner, you’ve likely heard and even tried all the traditional marketing techniques to reach new customers, retain current customers, and increase your brand awareness. These traditional approaches are necessary to keep the business afloat, but what about the things that will help your company grow?

The business networking organization’s most recent meeting drew a record 467 plumbing, heating, cooling, and electrical contractors to Phoenix in September.

No one knows your business exists unless you make them aware of it. Proper marketing is essential to the success of an HVAC company, and many contractors have found success using the free advertising space afforded to them on the sides of their vans or trucks.

The millennial generation, born between 1980 and 2000, will make up 50 percent of the global workforce by 2020. Over the next six years, this generation will climb the income ladder, purchase homes, and even start their own businesses. Here are some ways to begin cultivating and successfully acquiring this new customer base.

Kindness is key in personal and business relationships among bosses, employees, and customers. But, is there a limit or a trick to kindness that does not turn into being taken advantage of? 

The fast food industry has shown us the way to increase sales and profits. We should learn from these marketing masterminds how to increase our add-on sales and how to “supersize” that order.