The Internet’s become an easily accessible and influential forum for current or prospective customers to share their opinions of your company’s service. And, a negative review — whether it’s warranted or not — can crush your company’s credibility in just a few sentences.
As a HVAC business owner, you may wonder how much consumers pay attention to online reviews when selecting HVAC and other home services providers. According to a new survey from Software Advice, the answer appears to be: quite a bit.
For contractors, bad reviews present an incredible opportunity to turn a dissatisfied customer into a satisfied repeat customer who might even refer his friends and family.
Yelp has earned its reputation as being one of the most prominent review websites on the Internet since 2004. Whether someone eats at a restaurant or gets service from an HVAC contractor, more and more frequently, consumers are turning to Yelp.com to provide a review of their experiences.
It’s as if customers are running the companies these days, and CEO now stands for Customer Engaged in Opinions. In other words, buttinsky alert: customers are all up in your business.