A good maintenance agreement program is a must for any HVACR contractor looking to grow. And now is as good a time as ever to start your maintenance agreement program.
While the benefits of maintenance agreements are nearly universally understood today, I’ve found that the benefits of perpetual maintenance agreements are not nearly as universally understood, and I believe they are something every contractor should seriously consider.
Bob and Tim have responded to a service request where the customer is explaining that their heat pump is running all the time. The indicator light on their thermostat is lit most of the time, indicating the strip heat is on as well. The weather is cold today but has been warm some days and cold some days. It’s a very unusual heating season.
Everyone seems to be so busy with jobs, family, etc. these days that what little free time they have, they certainly don’t want to spend it inside their furnaces.
Most automobile owners recognize the importance of maintaining their vehicles, but the same often doesn’t hold true for homeowners when it comes to their HVAC systems. Contractors who fail to offer service agreements are not only damaging their bottom lines — they’re doing a disservice to customers.
Advancements in technology have extended the life cycle of virtually every product in the industry while at the same time are creating a need to replace equipment more frequently in order to take advantage of the most efficient offerings in the marketplace.
After all of these years in this industry, I am still more than a little impressed that consumers pay to be a part of our service company clubs. But I have a question: Can you say with all certainty that your club customers are treated across-the-board better than everyone else who uses your company?
Ever wonder why the most irritated people always call you? Actually, it could have less to do with you than it does with the kind of contracting business you operate. (Plus, there’s actually good news in the call, which we’ll cover in a moment.)
The so-called shoulder season is often a difficult time for HVAC contractors. The waning weeks of March and the first days of April, as well as parts of fall, often result in slow business for contractors as consumers don’t have to deal with the immediate repairs and replacements brought on by extreme cold or scorching heat.
If you follow these steps diligently and patiently, you will find the effort will bring returns many times over. Just remember, you are not trying to make a killing with your maintenance agreements, you are simply preserving your company’s future for many years ahead.