While there are pros and cons to offering extended warranties, most contractors agree offering this added assurance differentiates themselves from their competition and makes them that much more valuable to customers.
Some manufacturers with foreign names are producing products in the U.S., some companies that were founded in this country are making products overseas, and a big chunk of the industry is doing both. It is the job of the contractor to figure out if this is important to the customer.
There are many options for renting portable coolers, but in a pinch, how can contractors guarantee they’ll get what customers need? Here are some guidelines to ensure a company rents the right portable equipment and some tips for speeding up the response time.
Millennials are price-sensitive, as cost has the greatest influence on their purchase decisions above all other factors, including quality, brand, store, and availability. So, they may not be willing to pay more for the higher efficiency HVAC systems that they claim to want.
Manufacturers offer a wide array of high-end products loaded with features designed to exceed the expectations of discerning consumers and contractors alike. Here are a few examples.
Global demand for HVAC equipment is forecast to increase at a 4.1 percent yearly rate through 2020 to $122 billion, according to a new study from The Freedonia Group, a Cleveland-based industry research firm.
In this very modern marketing age, you are not in the contracting business. You are a marketer of contracting services. The closer you adhere to that definition, the better both parts of your business will get.
Koch Air is the only Koch Enterprises Inc. company serving the HVAC industry and has seven locations serving customers in Illinois, Indiana, Kentucky, and Missouri. Koch Enterprises is a global, diversified, privately owned corporation that has been serving customers for 142 years from its headquarters in Evansville, Indiana.
When you visit clients, it can be tempting to strive for good service. But when you shock your clients with your higher-level Framework for Service, you’ll get more clients calling you, and you can charge more for your service.