While contractors may well be using social media for marketing sales and such, the tool can also be used for much more than that.

Is it time for contractors to consider including TikTok in their marketing strategy? Or is it still too soon?

Digital marketing grows more important each year. HVAC contractors remain challenged for best practices in a medium that changes constantly.

After consulting multiple experts, here are four social media do’s and don’ts that every HVAC contractor should consider.

Social media posts can often cause unintended consequences. How should contractors respond when a social media post goes awry?

On July 29, the President intended to share his schedule with his Twitter followers, announcing that he was aboard Air Force One.

Nextdoor users are the very people HVAC contractors want to reach, said Ben Landers, CEO of marketing firm Blue Corona.

One Idaho firm found success by adding a social media aspect to an old furnace contest campaign — that and dressing staff in a dinosaur suit.

How much time and money should contractors invest in social media? It helps to know how to invest these resources.

According to a 2016 study from cloud communications platform Twilio, 89 percent of consumers prefer to message a business rather than call.