The NEWS and Ben Landers, president and CEO of Blue Corona, examine high-quality HVAC contractor websites and discern what makes them so successful.

Of all the social media sites out there, which are most important to use? What content should be posted? How often should that content be posted? These are all reasonable questions for contractors to be asking and, luckily, sufficient answers exist.

When implementing a basic social media program, make sure to provide value above all else.

The NEWS and Ben Landers, president and CEO of Blue Corona, examine high-quality HVAC contractor websites and discern what makes them so successful.

The business networking organization’s most recent meeting drew a record 467 plumbing, heating, cooling, and electrical contractors to Phoenix in September.

As an HVAC contractor, your focus is likely on everything but your website. This is completely understandable, especially when the phones are ringing. Here are some easy tips to get your website working for you, building your business every day of the year.

Thanks to Website Translator by Google, Uniweld’s website can now be viewed in 80 languages. In response to requests to provide content in multiple languages, Uniweld has included this translation functionality to make its content more accessible to users and distributors on a global scale.

The NEWS and Ben Landers, president and CEO of Blue Corona, examine high-quality HVAC contractor websites and discern what makes them so successful.

I’ve heard from a number of HVAC professionals that they would love to understand how to navigate AdWords and make pay per click (PPC) a valuable marketing option for them, so this is the last article in a three-part series where I break it down for you and show you how to do that.