The marketing world is constantly changing, and nowhere more so than in the field of small business marketing. 

The NEWS and Ben Landers, president and CEO of Blue Corona, examine high-quality HVAC contractor websites and discern what makes them so successful.

Almost half the people in the United States use online directories to find businesses before purchasing local goods or services, according to research by BIA/Kelsey. Therefore, the importance of local search engine optimization (SEO) is growing for HVAC contractors.

Contractors want their websites to sell. Yet, for many, this online avenue for reaching customers falls short of their desires — and makes them wonder which way to point fingers.

Don’t judge a book by its cover because it could be the best story you’ll ever read. 

Ben Landers, president and CEO of Blue Corona, provides tips on how HVACR contractors can more effectively market their services on the Internet. Posted on Jan. 10.

The NEWS and Ben Landers, president and CEO of Blue Corona, examine high-quality HVAC contractor websites and discern what makes them so successful.

Customers want websites that are organized, informational, and easy to navigate, while contractors want websites that attract visitors and ultimately convert them into customers.