According to a survey comprised of more than 400 homeowners, there are three key ways in which millennials differ from previous generations in regard to their HVAC purchase decision-making.
Gaining trust, offering the perfect solution, and telling potential customers why you are better than the competition can help eliminate buyers from going after a second quote.
There are a number of variables that affect why homeowners decide to purchase HVAC equipment, so HVAC contractors have to learn the needs of their customers, so they can then understand why they buy, and then train techs to hone in on it.
Most homeowners will get three bids for HVAC work, a new survey found. Marketing specialists say contractors should get in front of those potential customers before they pick up the phone, and then aim to stay there.
The upgrades are the most recent step in The New Flat Rate’s evolution as it seeks ways to help home services contractors improve the sales process and customer service, the company said.
In order for HVAC contractors to start offering financing if they aren’t already, they have to take the time find the right lender/finance company, train their staff, and invest in understanding what it means for their customers and their company in order to make it profitable enough to outweigh any associated costs.