Video has become an indispensable tool for effective marketing, particularly for local service providers like HVACR businesses — learn how to harness its potential.
According to a recent survey done by Clear Seas Research, in conjunction with The ACHR NEWS, there’s a new “word of mouth” in town, and it’s what homeowners rely on to choose their HVAC contractors. The survey found that 67% of homeowners find their HVAC contractor via word of mouth/recommendation, including social media. However, “word of mouth” doesn’t mean the same thing it used to. Today’s homeowners have more options that just talking to someone and asking them for a recommendation.
The most successful trainers will realize that the relationship Gen Z has with technology fits right in with the present mindset of the HVACR industry.