An HVACR contractor who encourages their techs to ask for reviews, makes the review process easy, and incentivizes for positive reviews brought in, is an HVACR contractor bound to climb the Google ranks, bring more customers in, and retain employees.
The AI features in communications software, such as voice-to-text and message-flagging, have made for faster, easier customer-contractor communications that are also more personalized and have less room for misunderstanding.
There are plenty of good, ethical marketing options still out there, but how does a contractor know which to trust and which will simply pick their pockets?
Contractors play a huge part in encouraging technicians to seek additional training, and by investing in this aspect of the industry by ensuring technicians receive the proper training, contractors could increase revenue, retention, and employee and customer satisfaction.
Local news channels will be on the lookout for unsuspecting technicians who could get tripped up with tune-ups that uncover nothing more than a loose wire.