Johnson Supply is a Houston-based HVACR wholesaler that will mark its 70th anniversary this year, and president and COO Richard Cook has been with the company for more than half that time.
We rarely buy anything without getting a receipt, except in HVAC. Your customers need to know there is a way for them to receive proof that what they paid for is what you delivered.
I don't know how to describe a great leader, but I certainly know one when I see one. Let me offer several things to look for in a great leader as well as how to spot someone who is not.
The pandemic led some contractors to offer alternatives to in-person home visits, such as virtual sales calls or online quotes, which they have found to be very successful.
For years, the experts have been telling HVAC contractors it is not all about the money when keeping or recruiting good technicians. And they were correct.
Digital channels can be considered a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs. Google PPC leads can help increase revenue.
Finding employees today remains a major challenge for almost all HVAC contractors. But for one commercial firm, the issue was just getting a new employee to show up for his first day.
Business columnist Gene Marks talks about technologies that he said are being deployed with increasing frequency at a time when employers can’t fill thousands of jobs.