AI, especially its use in information gathering, needs to be harnessed by HVAC contractors if they want to be noticed when customers are searching for services online.

Josh Crouch and Tersh Blissett, who have HVAC backgrounds, say AI can be employed in an answering service or a chatbot, for outbound dialing, as a technician’s assistant, or to respond to customers’ online reviews.

AI can make work easier, more efficient for boots-on-the-ground HVAC professionals.

As AI continues to prove itself as more than just a fad, businesses should be harnessing its power to increase efficiencies and improve customer experiences.

 “Technology’s not going to solve everything, but you need to know how to use it,” Nelson Valderrama, CEO of Intuilize, told HVACR distribution professionals during the recent Heating, Air-conditioning & Refrigeration Distributors International conference.

Evolving AI technology is becoming an important business tool for personalizing customer experience, analyzing data, and much more.

Struggling to grow revenue past $500K, Lavender transformed their operations with Sera, the all-in-one FSM solution.

Not only are the right data-driven leaders required, HVAC contractors also need to go through the necessary process to build a data culture within their company.

Software company Bluon is betting that artificial intelligence, or AI, can help solve the labor shortage — and pass along decades of knowledge from retiring HVAC techs to the next generation.

Founding engineer and head of growth at Rilla, Will Gao, compares the value of data analysis for winning in sports to sales.