Have you ever been out to dinner with a group of people and, when it comes time to order, there is that one person completely overwhelmed by this decision? “Come back to me after everyone else orders,” he’ll say. When the waiter comes back, he still needs coaching from the group.

My name is Rich Schuster, and I’ll be your host for this journey into the wide world of service ridiculousness. As you likely already know, if you’ve been in this

One thing that I have realized over the years is that the service business can be extremely rewarding and give you that heart-felt feeling of helping humanity. That overwhelming sense

“Excuse me, sir? Excuse me, yes, hi. Could you tell me what you would charge to change my blah blah blah? Yes, my blah blah blah is bad, and I

As I sit here in New England’s version of the frozen tundra, I watch as people everywhere scramble to seal up every tiny draft and pinhole they can find as

So, the other day a guy called me up and asked for help sizing a heat pump for an addition on a house. I asked him if he had done

You know, I don’t think there are too many new stories out there, only different names and stupid jokes by the writers. That being what it is, see if you

One of the things that I love about working in this industry is that it’s never boring. The next chronicle of jobsite bedlam is likely just moments away. Now, what

Did you ever stop to think of how your customers look at you? Do they think of you as the hero that knows everything there is to know about heating

I learned early in my heating and air-conditioning career that service agreements were a key component to building a successful residential HVAC business. In this industry, service agreements are suppose to help protect your business from a recession and from mild summer or winter seasons.