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One of the advantages of being in the business
for a number of years is learning from your mistakes. Hopefully, this
self-evaluation of a contractor will help encourage others of you to not make
the same mistake repeatedly as I seem to have done.
E-mail has turned into the digital telemarketer during dinner. It’s too much, too often, and - in my lowly estimation - too cheap. I wish they’d charge for it so the spammers, slammers, and scammers could just go bother someone else.
From my office window, I see sweating people.
They are not engaged in manual labor, nor using a Thigh Master; they are in
fact, just standing there. I’m no meteorologist, but in Alabama, this signals
summer.
My fearless editor, Mike Murphy, who shall
remain nameless, wrote an editorial about the tax credit stimulus package for
energy savings. He felt that the ARRA program was fairly difficult to obtain
compliance for the credits.
Twitter and other social media sites are indeed
the rage. Facebook, with a mere 200 million users, is hardly a kiddies’
playground anymore. LinkedIn is “the”
social hangout for commercial connections. With myriad other discussion groups,
subgroups, and topical hotspots for micro-niching, how’s a marketer to make it
anymore?
I just returned from a marketing seminar for a multistate distributor. Their message was “Change what you’re doing to change the results you’re getting,” which resonated.
It seemed like a good idea to get new tools. I
mean, it was Saturday, there were a ton of specials going on. Earlier that day,
I’d taken one of my old cars to my favorite shop for a little transaxle leak
For
the fifth year in a row, "Fast Food" categories scored the worst
among U.S. companies for customer service. Definitions from compilers varied
from "rude and indifferent" to "inaccurate, unthankful."
You don’t see Viagra ads during The Tyra Banks
Show, but you do see anti-depressants advertised during the Nightly News. As
far as timing, Viagra ads perk up (so to speak) just before Valentine’s Day,
and Claritin ads hit as allergy season ramps up.
Recent Comments
These are very helpful tips, thanks for sharing....
Great article....
Increase in decorative HVAC air distribution products due to tariffs
Nice job Mr. Zollinger! I can see why...
The narrative we've been missing!