The saga of dueling trade shows in Europe has come to an end. But the near two-year journey is certainly a life lesson for those wondering how many places exhibitors and attendees are willing to go and how often. Promoters will need to aggressively and completely detail the benefits of attending their particular expo. And they will need to deliver.
In case some of you are getting tired of seeing surveys and e-mails from me, your feedback has been giving me some great ideas on business topics - topics that many HVACR contractors can relate to. My latest foray into the survey and feedback world included an informal survey on how business owners watch their expenses and adjust pricing whenever possible.
OK, maybe we're getting somewhere. Since last I wrote, more than a few contractors have written or called to back up my idea in regard to getting a weekly HVACR-related program on television. In my opinion, this is a strong way to connect the young to this industry. And, we do have to connect with the young. Otherwise, this industry is going to be in trouble.
Many contractors have peer groups, advisors, or a board of directors to help steer the ship from time to time. The guidance provided by trusted business friends must be invaluable - everyone needs to occasionally rise up from the trees in order to survey the forest around them. So, who would be in your Fave Five?
You’ve probably seen people wearing wristbands with the initials W.W.J.D. imprinted on them. The letters stand for “What Would Jesus Do.” In the HVACR trade, if wristbands like this were available back in the turn of the century, a lot of people may have been wearing W.W.W.D. bracelets - “What Would Willis [Carrier] Do.”
The emphasis on efficiency and sustainability is expected to continue to grow, even more so given rapidly rising energy costs. It certainly would be in the best interest of contractors to be up to speed on the newest HVAC technologies - and be ready to supply and install those products.
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