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We offer “Economic Out-look: A Slight Downslide” on page 4, which highlights the views of several economists presented at the Construction Forecast Con-ference put on by the National Association of Home Builders (NAHB).

Measuring is probably the most critical element of a successful marketing or advertising campaign.

The News' has an overall redesign, and this means both graphically and editorially.

I had to make two stops at the winners of our “Best Contractor to Work For” contest.

Think about how you treat your customers when they have an emergency no-heat or no-a/c situation.

In this recently announced program, graduating vo-tech students who are looking for careers as field installers or service techs are encouraged to send in a brief work-wanted ad to The News.

This article is part of The News’ many-pronged attack on the problem of serious shortages of qualified field technicians and mechanics in the hvac trade.

Maybe it’s time to look at what we can do to overcome slow times and make the positions desirable for our apprentices and students.

The News upgrades Web site.

Service Hotline, which now appears once a month here in The News, is the real-world aspect of the hvacr industry.