Providing customers with the right information at the right time strengthens relationships, and proves your company’s ability to deliver superior service.

Customer feedback about search functionality reflects one side of the push-and-pull dynamic that HVAC distributors face in e-commerce.

Anyone who moves inventory is taking a long look at what functions machines can perform, and that includes HVAC distributors.

ERP might stand for enterprise resource planning, but ERPs need to adjust their own plans to respond to industry circumstances and pressures, too.

Whether you’re an HVAC manufacturer or distributor, being able to push out your fancy new gadget depends on someone down the line actually being able to use it.

While the online experience is important, it’s important to remember that your e-commerce capabilities will most likely supplement rather than replace the more traditional B2B sales channels.

As more B2B businesses continue to invest in digital solutions, it has become evident that less than 15 percent of companies can accurately calculate the impact or success of their digital transformation projects.

As behavioral psychologists noted in an article published on National Center for Biotechnology Information, “the subjective value of a reward decreases with increasing delay to its receipt.”

Distributors with a forward-looking perspective should be examining unstructured data and taking advantage of the benefits it offers to drive growth and increase business efficiency.