Articles Tagged with ''Leadership and HVACR''

HVAC contractors must develop policies and procedures for technicians that please non-smokers, yet don’t vilify those who do smoke. It’s a problem with no easy answer; one that is likely greyer than the cloud of smoke at the end of a cigarette.

Since 2004, Schneider’s 72 Degrees has grown from six employees to 21. The company offers 100 percent residential service, repair, and replacement services with 13 vehicles in its fleet. It ended 2014 with just under $3 million in sales. 

Your company name could be in front of thousands of potential customers, and you could be recognized as the authority in your marketplace. You can’t put a price tag on that.

A risk assessment is a process to identify potential hazards and analyze what could happen if a hazard occurs. A business impact analysis (BIA) is the process for determining the potential impacts resulting from the interruption of time sensitive or critical business processes.

I work with owners and managers all the time, talking about various parts of their businesses, but one aspect that gets little thought is the definition of their ideal customer. I realize that we would all like to take care of everyone who calls our business, but we need to put some thought into our ideal.

Just because your company has been doing things one way for a long time — maybe 15 years — does not mean that is the right way to do things today. 

For the second time, online marketing solutions company Blue Corona has done a deep dive by analyzing more than 10,000 HVAC and plumbing websites. The analysis indicates a digital divide forming in the HVAC industry. 

One way HVAC companies can help build trust and brand awareness is by offering customer satisfaction guarantees. These types of guarantees are useful sales boosters because they instill trust and give customers one less reason to be apprehensive about making contact.