Articles Tagged with ''Leadership and HVACR''

How often have we heard some company owner or representative declare “Our employees are our most valuable asset”? Certainly more than occasionally. Some companies have even adopted this claim as their byword. In this era of more-than- full employment and a growing shortage of qualified job applicants in virtually every industry, those words have now become a reality for most employers.

A shortage of skilled labor is an industry problem, a specialty trade problem, and a national problem. It does not need to be your problem if you effectively utilize the manpower mix.

One of the biggest challenges I see with contractors is a failure to understand how our beliefs and expectations of the sales function impact our business success.

There are many things changing in the U.S. workforce, including, it seems, the amount of time spent with an employer.

All contractors claim to provide good, quality service ... it’s your actions that set you apart

I was startled to learn that many owners and managers could only recite a portion of their mission statements.  Some of these leaders are the same people that created their missions!  Some managers said they didn’t know what their mission statements were, but they could recall seeing them in a handbook or paperwork somewhere.  And a few managers said that they only saw them when they were hired.

Social media and search engine optimization (SEO) are major players in the marketing game for any industry. According to Internet Live Stats, the number of daily searches on Google is 3.5 billion, equating to 1.2 trillion searches per year worldwide.

The labor shortage in the skilled trades has turned the search for new talent into a treasure hunt.

Human beings are inundated with different forms of marketing and advertising on a daily basis. Whether it’s hearing an ad on a morning talk radio station, watching a commercial during a television broadcast, or viewing an ad to move forward a level in an app, marketing is everywhere.