Articles Tagged with ''Leadership and HVACR''

Have you noticed the number of telephone calls you, as a consumer, receive that are either solicitations or political in nature? Is through the roof an appropriate description?

When it comes to running a solid organization, there isn’t a lack of advice out there. From business books and podcasts to conferences to your buddy sharing his silver bullet over the grill, you’re likely overwhelmed with possible ideas for improving the way your HVAC company runs.

Too often workplace policies are only considered in the context of some negative workplace action when it is actually occurs, such as a termination or other employment issue. Sometimes it may involve a legal claim by an applicant or employee. Whether our current policies are adequate for dealing with issues in the most regulated area of our economy, today’s workplace, rarely is explored or even considered.

It seems obvious that profit is desirable, maybe even virtuous. If society at large fails to understand the essential goodness of profit, certainly a capitalistic HVAC industry should acknowledge it.

Marketing an HVAC company is a continuous process that, by its nature, is never finished. Whether it’s the season of the year or the state of the economy, internal and external factors will shape the way you promote your business to your target audience. However, there is one facet of your marketing strategy that should remain constant: Your business may grow and your customer base may evolve, but your core message will stay the same.

When it comes to acquiring crafty quotes and insightful input, magazine editors sometimes have to get creative. Such was the case regarding the stories set to appear in next week’s issue (Dec. 18) of The NEWS. I was tasked with writing an article on safety practices for entry-level technicians. This seemed like a slam-dunk assignment. Most HVAC contractors strive to keep their employees safe, right?

Recently, there has been a great deal of conversation among contractors regarding the new concept of selling HVAC equipment on the internet. While the pros and cons of a consumer buying equipment online and finding a local contractor (or having one “selected” for them) are many, that is not the purpose of this article.

Industry professionals have been placing their focus on recruiting new people to the trades – as they should. But, let’s not forget about the other half of the equation – keeping your current talent.

Most businesses can provide really good customer service when the conditions are perfect. If a business can’t accomplish this, they best close up shop.

There’s nothing worse than finishing an install with a new client only to have them turn down a routine service plan. As techs, we know the importance of preventative work and regular maintenance.