As contractors, if we’ve done a proper job of selling, we’ve convinced the homeowner — regardless of the brand of equipment they are buying from us — that we are the experts. That means, when a problem occurs, in the customer’s mind, we have to take responsibility.
Occasionally, people ask me to describe what it’s like to work in the HVAC industry. After a moment of reflection, I respond that it is a diverse industry with businesses large and small at the contractor level. I tell people many of those businesses are legacies, put together piece by piece, day by day, with the unyielding sacrifice of a family patriarch.
HVAC repair and maintenance company Ambrose Air Inc. has announced the launch of its new website. It includes a review program that enables clients to provide feedback on the firm’s performance.
Many of you have personal New Year’s resolutions. Today think about resolutions for improving your business, specifically your customer service department. Here’s how to get started.
It’s the small things that mean the most. So, however you celebrate the holidays this year, be sure to hang on to that spirit of giving into 2015 and beyond.
Frost & Sullivan has recognized Armstrong Fluid Technology with its 2014 European Frost & Sullivan Award for Customer Value Leadership. Frost & Sullivan said Armstrong’s solution portfolio enables it to deliver equipment, as well as complete HVAC systems with fully integrated controls, to provide end-to-end fluid solutions.
It’s time to get serious about understanding your customers on a behavioral rather than transactional level. The big retailers are armed with algorithms that enable them to predict our purchase patterns, lifestyle interests, habits, and financial positions. Small businesses don’t. But that shouldn’t stop us.
It is all about what type of culture you are building and maintaining in your business. Empowered employees will stay at your company longer and will do a better job during their tenure.
It’s high time for small business owners to begin seriously holding themselves accountable for a new type of measurement: How much do you really know about your customers’ behaviors and buying patterns? If you omitted “lead source” and “ticket price” from your answer what would be left? Odds are not that much.
Financeit, a point-of-sale consumer financing platform for small businesses, announced that it has launched in the United States. The company said it fills a gap in the existing lending market, as smaller businesses including contractors have traditionally not had access to the same low interest purchase financing options as big box stores.