To me, cleanliness is extremely important, especially as to what the meat preparation area looks like after it is closed for the evening. I would hope all customers put high priority on store cleanliness and store owners do the same.
If you’ll practice the rare art of “active” customer retention, a lot of good things can happen. This is already known by a small, well-rewarded group of contractors who’ve held a tight lid on this weapon as long as they could.
If there’s one group that hates waiting more than I, it’s those with faulty comfort systems. When it’s 101°F outside, and the air conditioner isn’t operating as expected, it’s considered a catastrophe. The local HVAC guy must come to the rescue. If you’re lucky enough to net such a call for help, you must react accordingly.
A business-building program for home improvement, HVAC, outdoor living, and other home specialty industry contractors, business owners, and customers, the Think Outside the Toolbox is designed to enhance the relationships between professionals and customers and drive growth and customer satisfaction.
Last night I was reading my weekly issue of the Air Conditioning, Heating and Refrigeration News. In this issue, Jen Anesi had a very interesting editorial regarding the importance of “random acts of kindness.”
What drives consumers to purchase HVAC equipment? That’s one of the questions that Decision Analyst Inc., an Arlington, Texas-based market research firm, sought to answer in its comprehensive American Home Comfort Study of 2012-2013.
Going the extra mile and doing something nice and unexpected can not only elicit a smile from your customer — it can guarantee you a customer for life.