“We’ll always be proud of our Fort Worth roots, but this move will best position us for the future and provide us with the space we need to best do business and fill the positions to support our growing organization,” said Chip Hornsby, CEO, MORSCO.
“Some of my customers are the nicest people in the world and would seriously give you the shirt off their back," Lohrbach said. "Even if I change positions or were to go somewhere else, these guys would always be considered friends.”
Distributors can create a market advantage for themselves and their customers by responding to shifts in consumer behaviors as well as providing marketing and advertising options that are aligned with current trends.
From its humble beginnings in Madison, Wisconsin, to its modern-day distribution enterprise that includes 52 locations stretching from Ohio to Idaho, the company continues to deliver the right mix of personalized services, expertise, training, and products necessary to fulfill the needs of HVACR contractors when and where they need it.
For our inaugural issue of Distribution Trends, we’ve assembled a panel of some of HVACR distribution’s most recognizable leaders — individuals who have their pulse on trends of today and aren’t afraid to set the tone of tomorrow.
Welcome to the inaugural issue of Distribution Trends, a bi-monthly magazine designed to showcase the progression of the wholesaler/distributor channel.