When looking for new ways to generate leads and build brand awareness and brand loyalty, home service business leaders can look inward to something they are likely already doing: impacting the community.
When Stephanie Postell looked for a job in the past, she went through the usual channels. Her latest job search, however, took place via social media. This way of connecting candidates with potential employers is becoming more common in all aspects of the HVAC business.
One day Eric Rea decided to create a digital tool that would make it easier for customers to leave reviews. Launched in 2014, his interaction management platform, Podium, does that and more.