While new technology can certainly help streamline certain aspects of HVAC business operations, like accounting and inventory management, it still needs to be viewed as a tool to augment the capabilities of employees, not replace them entirely.
For HVAC businesses, it is critical to understand markets and customers, what they want and how they want it, how it all has an impact on an organization’s ability to adapt, refocus, and retrain, and where the best opportunities are for sustained profitable growth.
Contractors should leverage all social media platforms which means doing their research on which platforms are the most popular, posting more consistently, how to create content, and more.
By sharing stories of success and offering advice to the next generation of HVAC tradespeople, those just starting their careers, especially women, can learn about all of the potential and professional growth that is possible thanks to a career in the trades.