Last week, Maxitrol celebrated its 75th anniversary with a proclamation from the mayor, marking the milestone and its contributions to the HVAC industry at large.
The pandemic led some contractors to offer alternatives to in-person home visits, such as virtual sales calls or online quotes, which they have found to be very successful.
For years, the experts have been telling HVAC contractors it is not all about the money when keeping or recruiting good technicians. And they were correct.
Digital channels can be considered a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs. Google PPC leads can help increase revenue.
Finding employees today remains a major challenge for almost all HVAC contractors. But for one commercial firm, the issue was just getting a new employee to show up for his first day.