Contractors should leverage all social media platforms which means doing their research on which platforms are the most popular, posting more consistently, how to create content, and more.
By sharing stories of success and offering advice to the next generation of HVAC tradespeople, those just starting their careers, especially women, can learn about all of the potential and professional growth that is possible thanks to a career in the trades.
With online reviews, and online presence in general, becoming one of the most important factors for potential new customers, HVAC contractors need to give more focus to how they are seen on different online platforms.
Despite running into the same root cause over and over again, the industry still hasn’t learned that HVAC equipment and an HVAC system are two very different things.
With the dynamics of the workforce changing, now is the time to capitalize on revitalized career and technical education programs to find new technicians.
With the age demographics of the average HVAC company varying widely, leadership needs to utilize Emotional Intelligence practices to help bridge gaps and foster understanding.