Reality strikes us pretty hard when we realize that most incoming leads a business receives are wasted. Are we asking for more customers while ignoring the one standing at the door, wanting to buy?
Whether it’s you, a sales manager, an outside firm, or even your lead salesperson, having a solid and standardized sales process is key to avoiding mistakes and maintaining your brand’s trust.
In order to recruit and retain quality technicians, it needs to be more than just money. They need to feel they are a part of something and wanted to be rewarded for their hard work.
In an age of technology and information, professional contractors can no longer ignore the fact that the residential HVAC industry has fallen behind the times in the way of technology.
If customers don’t trust or like a salesperson, they will buy elsewhere, whether they’re purchasing a pack of gum at a convenience store or modernizing an HVAC system.
In the latest episode of The NEWSMakers podcast, Hannah Belloli, business management editor for The ACHR NEWS, chats with Phil Mutz, vice president of Moncrief Heating & Air Conditioning.
The HVAC industry has been party to many trends over the last few years, such as consolidation. There are some things to consider when acquiring a company that offers extra services.
Normal marketing techniques can work when it comes to the earning the business of first-time homebuyers, but their young age plays a role in what they’re really looking for when it comes to an HVAC company.