When Stephanie Postell looked for a job in the past, she went through the usual channels. Her latest job search, however, took place via social media. This way of connecting candidates with potential employers is becoming more common in all aspects of the HVAC business.
For a contractor, the most critical link in the supply chain is the one with his supplier/distributor. Conducting a supplier review can enhance and strengthen this relationship.
People seem to watch more TV than ever, but not in the traditional way. Instead, people are streaming their programs, and that creates a challenge for HVAC contractors trying to market to potential customers.
It’s common knowledge that getting sun exposure naturally helps your body produce Vitamin D. It’s not so commonly known that getting listed in high quality directories naturally promotes your website and gives you a competitive advantage.
We are experiencing ever-rising gas prices, inflation rates at 40-year highs, supply shortages, and staffing shortages, among other things. How can you prepare your company and team?
The good times undoubtedly will not last forever. Just because everything is working lately does not mean the same marketing and business practices will work when the market shifts. The logical question becomes how to change your “golf swing.”
As digital payments grow, contractors should consider allowing consumers pay the way they want. This means accepting payment apps and possibly even other types of currency, such as crypto.
With fuel prices continuing to rise across the country, contractors are becoming increasingly and understandably concerned. However, try to look at the recent fuel spike as an opportunity for home and commercial service providers.
Have you been toying with the idea of rebranding your HVAC company? Refreshing a stagnant brand can breathe new life into your company, boost your profits, and improve the quality of your leads.