I discreetly cheer for whichever team is behind while watching football games on television. Truth be told, I nearly always root for an underdog. So it is that I stand and cheer for the unappreciated thermostat on the wall.
Imagine being too busy to want more customers. Take that one step further. Imagine being too busy to need customers. Don't businesses have to continue to cultivate their customer base and grow by addition, rather than standing still?
Feature selling is what it's all about for too many HVAC salespeople. It takes a while to truly understand that the customer only cares about those aspects of the product that produce benefits for them. A red car is only a red car unless it's someone's favorite color. Then, it's a benefit.
I was reading an article in Business 2.0, which involved "seeding" a market for hit products. As I looked outside a number of birds were flying around our bird feeder, fighting for the seeds inside. Hmmmm - seeding and seeds - some sort of a sign?
Don't judge what people need based on their income. You have to look at the people themselves. Tell them what is available. They might decide they're worth the best.
Honest mistakes are always forgivable. But there is a big difference between an honest mistake and a bad mistake. The bad mistake is the honest mistake that a company tries to hide from.
The 13 SEER a/c unit installed at my house uses HCFC-22 as refrigerant rather than HFC-410A, and therein lies a story that is indicative of what's been happening in the HVAC industry.
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Hi, Rod -- I asked the wonderful folks...
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Thank you!