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Even if writing isn’t your thing (or if you simply don’t have the time to devote to it), your company can still have quality, timely, relevant content on its website — content that will not only translate to sales leads, but also help establish your company as a trustworthy source of information within your community.

More than three-quarters — 77 percent — of consumers who decided on the brand they wanted to purchase before choosing the installing contractor used the internet to research their purchases.These are the buying habits of your customers. It is important that you know this information and, more importantly, that you know how to use it to your advantage.

The following remarks were made regarding the “Is HVAC Becoming a Plug-and-play Profession?” article, written by Joanna Turpin, published May 23, 2016, in The NEWS.

The skills gap is just one topic frequently discussed within the HVAC industry, and reasonable discussion and a healthy dialogue between contractors can only benefit everyone moving forward. Your means of contributing may differ from the guy across the street, and that is perfectly fine.

Look around at your employees. Is there someone being underutilized? Is there someone not getting a promotion because perhaps some feel he or she has yet to pay the necessary dues? Are you worried about how the older generation will deal with such a young boss? Take a second look and see if anyone in this younger generation would be a match for a position up the corporate ladder.

Readers answer the question: "With the skilled labor shortage, are HVAC systems destined to become plug-and-play appliances?"

While often unheralded, service dispatch is undoubtedly a key cog in a successful contracting business. With the proper people and procedures in place, dispatch can become a vital part of running an efficient, profitable service department.

Take a look around your office right now. Notice any glazed eyes or slack expressions? It’s not too late to get your employees fired up and motivated. Create a contest and cultivate some friendly competition or organize a summery-themed potluck. Remember, happy employees create happy customers.

Readers answer the question, "Do your customers generally prefer to purchase HVAC equipment manufactured in America, even if it costs more than equipment manufactured overseas?"

Being the Type-A personalities that they are, retirement is not really in the vocabulary of Jim Abrams and Terry Nicholson. So, shortly after their non-compete agreements from the Clockwork Home Services sales were complete, the duo was at it again.