Marketing an HVAC company is a continuous process that, by its nature, is never finished. Whether it’s the season of the year or the state of the economy, internal and external factors will shape the way you promote your business to your target audience. However, there is one facet of your marketing strategy that should remain constant: Your business may grow and your customer base may evolve, but your core message will stay the same.
When it comes to acquiring crafty quotes and insightful input, magazine editors sometimes have to get creative. Such was the case regarding the stories set to appear in next week’s issue (Dec. 18) of The NEWS. I was tasked with writing an article on safety practices for entry-level technicians. This seemed like a slam-dunk assignment. Most HVAC contractors strive to keep their employees safe, right?
Recently, there has been a great deal of conversation among contractors regarding the new concept of selling HVAC equipment on the internet. While the pros and cons of a consumer buying equipment online and finding a local contractor (or having one “selected” for them) are many, that is not the purpose of this article.
Industry professionals have been placing their focus on recruiting new people to the trades – as they should. But, let’s not forget about the other half of the equation – keeping your current talent.
Most businesses can provide really good customer service when the conditions are perfect. If a business can’t accomplish this, they best close up shop.
There’s nothing worse than finishing an install with a new client only to have them turn down a routine service plan. As techs, we know the importance of preventative work and regular maintenance.
Disputes occur in all sorts of companies for all sorts of reasons. In the HVAC Industry the dominant disputes stem from the shortage of skilled labor and discrepancies in the payment and invoicing process. However, with the Internet, advanced software means that the days spent chasing invoices and job details and trying to get ahold of remote workers are beginning to change - though faster in some parts of the world than others.
Improving sales goes a whole lot better when you’re prepared with a plan. To make quality sales, you need a documented, systematic approach and practice to be successful.
Leaders from five service contracting companies from the plumbing, heating and cooling, and electrical industry joined contributing NEWS columnist Al Levi at the JW Marriott Desert Ridge in Phoenix on November 15-16, 2017 for The 7-Power Contractor® Build Your Operating Manuals Program Workshop.