My first marketing guru was Leo Baron. He taught me the ins and outs of marketing while I was still in my 20s. I was lucky to have access to such a proven marketing genius at such a young age. He had “street cred” from working with some of the top companies in the greater New York area. It was only because he and my dad had been boyhood friends that he decided to do my father a favor and mentor me.
DDI System is proud to unveil the company's new corporate brand and logo. The rebranding reflects both the evolution of the company as well as its vision for the future.
Service World Expo, held Sept. 7-8, announces a call for entries for its Super Hero Branding contest. “We are looking for a few special companies that use a Super Hero (mascot) logo to brand their team of professionals,” said an Expo spokesperson.
Trane unveiled a new brand campaign that signifies its growth and transformation over the last century. The new campaign, titled “Tested to Run,” highlights the testing methods and engineering teams of the company.
Trane unveiled a new brand campaign that signifies its growth and transformation over the last century. The new campaign, titled “Tested to Run,” highlights the testing methods and engineering teams of the company.
Does brand loyalty translate to contractors’ and technicians’ preferences in HVAC tools? Perhaps there isn’t a clear-cut, black-and-white answer to that question, but contractors and technicians certainly do develop brand-name preferences, and it can be hard to change opinions once they’ve set in.
Bacharach Inc., a manufacturer of refrigerant gas leak detection and monitoring instruments, and combustion and emission analyzers, announced the launch of an updated website and brand identity, revitalizing its logo, company colors, and redesigning its collateral materials to provide a clearer and stronger presence within its focus markets. The new brand identity more closely follows Bacharach’s strategic direction and focus of instrumentation solutions for the HVAC and refrigeration industries.
Diversified Heat Transfer (DHT) announced the launch of its new corporate brand strategy and website, www.dhtnet.com, that elevates the company’s corporate identity and supports the ongoing evolution of the brand.
Everyone wants to work in and visit buildings, stores, factories, and other venues that smell good. In fact, scent has been shown to improve moods, enhance performance and memory, and can cause consumers to stay longer, return more often, and even spend more money.