Do all of your service technicians provide service that is repeatable and consistent? Think about your service department for a moment. It is profitable? Staffed properly? Is it steady in workload? Are you growing? Is it a department you’re proud to run? 

Turn on the television, pick up a newspaper, or visit the Internet and you will be inundated with messages about brand products. Tide is a brand. Pepsi is a brand. Nike is a brand. And so are you — or at least you should be.

Branding is huge, but so few contractors capitalize on the message their brand communicates. That opens the door of opportunity for those who do embrace branding.

A series of round-shaped, spring-loaded 4 ¾-inch home-décor circular panels are now available in 7- and 9-inch commercial sizes. 

No one knows your business exists unless you make them aware of it. Proper marketing is essential to the success of an HVAC company, and many contractors have found success using the free advertising space afforded to them on the sides of their vans or trucks.

D. Brian Baker, president of Custom Vac Limited in Winnipeg, Manitoba, Canada, discusses the industry's need to rebrand.

The Dwyer Group, based in Waco, Texas, is a holding company for seven residential and commercial franchise service brands, including Aire Serv, a heating and cooling brand.

The marketing used by heating and air conditioning firms still plays to traditional gender stereotypes, new research has revealed. A study conducted by PH Media Group has found the typical voice profile used in their audio branding is male and aged 35 to 45.