In an effort to keep up with an ever-changing marketplace, contractors are taking steps to better position themselves before consumers, and industry associations are diversifying their offerings.

Dan Antonelli, CEO and creative director of Graphic D-Signs Inc., discusses how a clear and identifiable brand is critical to a company’s success. 

Many small businesses have plain, nondescript logos, and have built a plain, nondescript brand. In his book, Building a Big Small Business Brand, Dan Antonelli notes that it doesn’t have to be that way. Building a big brand can make a big difference for the small business owner.

Residential and commercial HVAC and mechanical services contractor, Tonna Mechanical Inc., has announced its new brand rollout. The culmination of a project that began last year, Tonna said its new brand identity represents the company’s continued commitment to innovation, value, and service.

Midea has announced what it is calling a change in corporate direction with a refined focus in promoting the Midea brands, including Midea, Arctic King, Kool King, and Comfee. This has led to the appointment of Eli Glanzberg as the new Midea America Corp. (MAC) president.

The Mechanical Services Contractors of America (MSCA) pushed its members to “go beyond their limits” at its 2013 conference, which turned out to be the most well-attended event in the association’s history.