Appion revealed a new brand identity that includes a bold new logo and typeface as well as a fresh take on the core colors of gold and charcoal.

A business depends on your prospects noticing your marketing and remembering your name. To break through the noise, you need a plan.

While driving into work after rejoining The NEWS team, I was formulating story ideas when suddenly I noticed an HVAC truck in front of me — basically white with simple information. I snapped a photo and continued driving to the office. (Please don’t send me letters about distracted driving; I was stopped at a light.)

Be it flyers, email blasts, print ads, etc., there are a lot of components involved when it comes to marketing. It can be overwhelming to decide what is and isn’t effective, which is why manufacturers are trying to make the process easier on contractors.

Industry consolidation in the technical tube supply base for refrigerant heat exchangers among the causes of the price increase.

This price increase of up to 6 percent will effect UTC's residential and commercial HVAC equipment.