What is the image that you want for your company? Does it “match” that image represented in your marketing? If not, you’ve already lost. Why? The vast majority of the market only knows you by one thing … your image.
The tools of the trade are not confined to what technicians carry in their toolboxes. The type of vehicles that technicians transport their toolboxes in can be just as important. Can changing your vehicles change your bottom line?
September and October are always busy traveling months for those of us in the HVAC trade press. It makes sense as most associations hold their meetings during these months to get the highest attendance since this is typically one of HVAC’s shoulder seasons.
You feel your company is more green than it used to be, so now what do you do with that information? The NEWS spoke with two contractors whose companies perform both commercial and residential work about green marketing and promotion of their business.
It’s likely that you have a solid advertising campaign, but the question is, “What’s its focus?” Is it focused on branding or is it focused on products and service? What’s the difference? The difference is in memory retention.
Not every conversation your employees have portrays your business in a positive light. Of course, these conversations have been going on for a long time in everyone’s business. But now that we have social media, they are not just confined to a small group.
The Dwyer Group has introduced a new program designed to help law enforcement officers and firefighters get into business for themselves through franchise incentives. The program, Public Protectors Franchise Advantage Program (PPFA), offers 20 percent off the minimum franchise fee.
There’s a lot riding on a website that’s working for a business. It has to convey brand and professionalism, communicate the right message, and engage visitors. Every detail plays a role, from the logo to the text to the design and functionality.
McQuay International has formally expanded the name Daikin McQuay to the majority of its applied products and services. The change reflects shared innovation and technologies, and helps the industry associate Daikin with applied solutions and applications.
In an effort to better communicate its position as a leader in the high volume low speed (HVLS) fan industry, MacroAir announced that it has transformed its company brand identity and launched a new website.
