Atlas Sales & Rentals Inc., a leading national distributor of portable cooling and heating equipment for nonresidential use, announced that it has introduced a new mobile website with comprehensive product information. Atlas has also launched new social media sites.
In this ever-changing era of the Internet, social media is becoming more and more vital on every level: from kids with Instagram accounts to the White House and its Twitter account, and everyone in between. It’s becoming more and more important for both emerging and established companies to have a social media presence.
It seems that many distributors believe their information has to be kept secret, especially among those of the Baby Boomer generation. As for Gen Y, sharing and collaboration are cornerstones of many of their business models. So which is the wisest in the distribution industry?
Does your company have a Facebook page? Have you posted to your timeline in the past day or two? Do you Tweet regularly? Do you have a smartphone? A tablet? A laptop or a netbook?
I don’t believe the HVAC industry in which you work and the publishing business which The NEWS plays in have very much in common. There is one fairly significant similarity though: We both need to be where our customers/readers are at all times.
Have you ever found yourself at a loss when trying to understand, attract, or retain Gen Y customers or co-workers? Generation Y, a.k.a. Millennials, are generally defined as those born between 1980 and 2000. They’re the techie kids, who some think only care about smartphones, hash tags, mobile apps, and constant change.
It’s a place where faculty and staff help out students, as well as graduates, both inside and outside of the classroom. And while the school itself has been around a long time, the school combines traditional and new methodologies when it comes to recruiting and teaching students.
Everywhere we turn, businesses are urging us to visit their Facebook pages, read their blogs, or follow them on Twitter. HVAC contractors are following that trend, having been thoroughly schooled by keynote speakers at just about every industry event on the importance of embracing social media or being left in the dust.
Cambridge Engineering Inc. announced that it has launched a new Facebook page. The company said the new social media site is a place to learn more about Cambridge Engineering and interact on a number of topics related to energy efficient heating equipment and HVAC market trends.
1st Source Servall, one of the largest distributors of appliance and HVAC parts in North America, announced that it has launched a new digital marketing services division, Profit Partners Solutions, to assist small businesses in the appliance and HVAC sales and service industry.